We are pleased to announce the publication of a new book from Daishinsha Communication Design!

『手にとるように分かるブランディング入門』was launched on October 19th, 2022.

This book is a condensed collection of useful branding know-how and case studies.

Based on our experiences over years, it explains the basics of branding’s importance, and how we go about it, with illustrations and explanations.

■ Contents

• Why do we need branding?　
• What is a brand?　
• What are the benefits of branding?　
• What do we do on branding?　
• How do I get started with branding?　
• 【Phase 1】Determine the objectives of the branding project　
• 【Phase 2】Understand the current situation – (1) Know your company & competitors　
• 【Phase 2】Understand the current situation – (2) Know your customers　
• 【Phase 3】Define the brand core　
• 【Phase 4】Inner Branding　
• 【Phase 4】Outer Branding　
• 【Phase 5】Verification & Improvement　

Please check it out at your local bookstore or on Amazon!

https://www.amazon.co.jp/dp/4761276290/ref=nosim?tag=ecobiz001-22