Vision
To be the best team at driving the future development of CX, we seek to enable our clients, through a human-centered approach, to achieve sustainable business growth and become inclusive organizations where people learn, connect, and play.
We apply human-centered research methods to uncover fresh insights about your customers. Our commitment to methods, creativity, and teamwork is the foundation for developing reliable advice and unique ideas to help you transform your business and achieve sustainable growth.
Reasons to Work with Us
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Method-Driven
We believe in the power of teams to do amazing things when they work together with robust, repeatable methods. That’s why we are always enabling team members to learn from leading practitioners and thought leaders. We’ve developed a portfolio of capabilities, from ethnography to remote collaboration, to apply to your business challenges.
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Experience-Focused
We help organizations that are seeking to advance their Customer Experience (CX) and Employee Experience (EX) strategies for competitive advantage. Our goal is to be the best team at driving the future development of CX. We also promote Playful Work as an approach to improve EX and corporate culture.
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Human-Centered
We feel that it’s vital for companies to center their thinking around the human dimension as they transform their businesses with digital technologies. From this starting point, and combined with practical human-centered approaches, we help our clients innovate in ways that support sustainable growth and benefit people’s lives.
Solutions
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01
Business Development / Digital Transformation
From initial opportunity to understanding the market, creating concepts, business design & validation, we share insights with you to drive business development and digital transformation.
・Opportunity Exploration
・Understanding Customers
・Concept Development
・Business Design -
02
Customer Experience Transformation
We use deep customer insights to create processes and mechanisms that evolve and expand the customer experience - from creating a CX vision, designing CX initiatives and branding, to customer experience operations.
・Opportunity Exploration
・Understanding Customers
・Concept Development
・Business Design -
03
Global Growth
Our multilingual team members support the design of more effective initiatives for global growth by incorporating new global methods and tools and deriving insights from diverse perspectives.
・Trend Research
・Futures Design
・Benchmarking & Competitive Research
・Ethnography
・Global CX Design -
04
Organizational Development
We use employee insights to increase employee engagement and benefit organizational performance by creating initiatives for CX management, fostering an organizational culture, and enhancing employees’ problem-solving skills.
・Employee Insights
・System & Mechanism Development
・Teaming
・Employee Experience Design
・Training & Development Programs -
05
Sustainable Management
Company-focused insights allow us to help you reexamine your company's reason for being, develop a sustainable business practices, and communicate with multiple stakeholders through a unique design approach.
・Advisory Support
・Sustainability Insights
・Sustainable Innovation
・Sustainable Talent Development & Training
Case Study
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Design Sprint with Shiseido – How the Initial Idea for “Beauty Life Gym” Took Shape
After holding the first public events of “Beauty Life Gym” in late 2020, Shiseido project members spoke with mct about the development process and what contributed to the program’s success.
2021/09/24
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SNS User Research (TOKYO)
As use of SNS in Japan is relatively low compared with other Asian countries, we researched into causes of this to uncover hints for improving SNS development.
- SNS User Research
2021/06/30
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Consumables User Research (TOKYO)
We conducted research across three countries, including Japan as representing the "extreme user" position. Insights gained from Japan were positioned as future trends abroad, to be used for product and service development.
- Consumables User Research
2021/06/30